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More Than a Pet Store -
A Mission for Better Feline Health
Fueled by passion, inspired by Pierre & Moo, and dedicated to giving every cat a healthier, happier life through proper nutrition and holistic care.
More Than a Pet Store -
A Mission for Better Feline Health
Fueled by passion, inspired by Pierre & Moo, and dedicated to giving every cat a healthier, happier life through proper nutrition and holistic care.
Our Mission & Vision
OUR MISSION
At Cats Kingdom, we believe that what you feed your cat determines how they live. Our mission is to empower cat parents with knowledge and provide the best nutrition and holistic care solutions to ensure every cat can live a long, vibrant, and disease-free life.
We advocate for species-appropriate diets, real food, and natural, research-backed wellness solutions.
OUR VISION
We envision a world where:
• Every cat receives proper nutrition tailored to their needs.
• Holistic care and natural remedies are widely recognized as key to feline wellness.
• Cat parents feel educated, supported, and confident in their choices.
• The pet industry prioritizes quality and health over mass-produced convenience.
Meet Cathy
The Heart of Cats Kingdom
Cathy Hilscher didn’t just start Cats Kingdom—she built it from a deeply personal journey of love, learning, and transformation.
HER STORY
Like many pet parents, Cathy believed she was feeding her cats the best food available. But when her beloved cat Pierre was diagnosed with kidney disease in 2015, she realized that the commercial pet food industry wasn’t always prioritizing feline health. She had no thoughts about what she was really feeding her cats. So she decided to look into what was the best options available.
Through lots of research and time spent looking into the types of foods available she realized that what was mass marketed was not what was best, at all! Then she started her journey. Instead of accepting the standard treatments and limited diets prescribed, she dove into the world of cat-appropriate nutrition and holistic health. Through careful research, diet changes, and natural remedies, Pierre’s health improved beyond expectations.
Then came Moo, a socially awkward, health-challenged cat who had been returned multiple times. At just two years old, he was diagnosed with kidney disease and an autoimmune disorder. Vets didn’t give him much hope—but Cathy refused to accept that. Through a raw diet, natural supplements, and holistic care, Moo defied the odds and is now thriving.
Seeing the impact of proper nutrition and holistic care firsthand, Cathy knew she had to help other cat parents avoid the frustration and heartbreak of unnecessary illness caused by poor diets and a lack of education.
Cats Kingdom was born.
Pierre
The Cat That Changed Everything
Pierre wasn’t just a pet—he was family. In 2015, when he was diagnosed with kidney disease, Cathy was devastated. Like many cat parents, she trusted commercial pet food brands and followed conventional veterinary advice, but Pierre’s declining health raised serious concerns about the food he had been eating for years.
The recommended prescription diets lacked high-quality proteins and were filled with unnecessary carbohydrates and additives—ingredients that contradicted the nutritional needs of an obligate carnivore like Pierre.
Determined to find a better way, Cathy began researching species-appropriate nutrition and the power of holistic care. Through trial, error, and deep learning, she transitioned Pierre to a high-protein, moisture-rich diet supplemented with kidney-supporting holistic remedies.
What Pierre Taught Us About
Holistic Cat Care
✔ Nutrition Is the Foundation of Health – Cats are obligate carnivores and require a meat-based diet rich in moisture to thrive. Processed foods, high in fillers and carbohydrates, can contribute to chronic diseases like kidney disease, obesity, and diabetes.
✔ Prevention Is Always Better Than Treatment – By choosing natural, whole-food-based nutrition and supporting kidney function proactively, Pierre was able to maintain a strong quality of life for much longer than expected.
✔ Vets Aren’t Always Trained in Nutrition – Traditional veterinary education often focuses on treatment over prevention and is influenced by major pet food brands. This is why cat parents need to be proactive in learning about feline nutrition and holistic care.
✔ Holistic Remedies Can Complement Medical Treatment – Pierre’s improved health wasn’t just due to a diet change; holistic remedies like herbal kidney support, probiotics, and hydration therapy played a crucial role in supporting his body’s natural healing processes.
With the right nutrition and holistic support, Pierre lived happily for years beyond his diagnosis. His journey changed Cathy’s understanding of feline health forever, and she knew she had to help other cat parents avoid making the same mistakes she did before discovering the truth about feline nutrition.
Moo
The Cat Who Chose His Home
Moo didn’t just find a home—he chose one.
Moo arrived at Cats Kingdom in 2018 as an adoptable cat through a shelter Cathy worked with. By then, he had already been returned twice due to excessive peeing on clothes and outside the litter box. When he was adopted for a third time, it lasted only one week before he was brought back again. That was the moment Cathy decided—Moo wasn’t leaving again.
For over three years, Moo wouldn’t let Cathy touch him. He kept his distance, observing but never fully engaging. Then, his health issues began—Pillow Paw Syndrome, chronic inflammation, and early-stage kidney disease at just two years old. Vets recommended lifelong medication and prescription food, but Cathy had already seen the power of nutrition and holistic care with Pierre. Through a high-moisture, species-appropriate diet, natural supplements, and patience, Moo slowly healed—physically and emotionally.
Now at 8 years old, Moo is symptom-free, loved, and thriving. The once untouchable cat seeks out affection, enjoys pets, and finally trusts in a way that once seemed impossible. Moo is more than a cat—he is proof that healing takes time, love, and the right care. Cathy’s “Special Boy” continues to inspire Cats Kingdom’s commitment to feline wellness.
Moo’s Healing Journey
The Power of Holistic Care
Diet First – Real Food, Real Results: Cathy immediately transitioned Moo to a raw, species-appropriate diet, eliminating unnecessary fillers, artificial additives, and inflammatory ingredients. Within weeks, his digestion improved, his energy increased, and his coat became healthier.
Addressing Inflammation Holistically: Chronic inflammation was a major contributor to Moo’s kidney issues and discomfort. Instead of relying on lifelong steroids, Cathy used anti-inflammatory supplements like turmeric, Omega-3s, and medicinal mushrooms to naturally reduce inflammation.
Kidney Support Beyond Prescription Diets: Moo’s kidney disease wasn’t a death sentence. Through hydration therapy, herbal kidney tonics, and moisture-rich food, his kidney function stabilized, and his symptoms drastically improved.
Emotional & Behavioral Healing: Moo’s behavioral struggles weren’t just “bad personality traits”—they were a sign of chronic discomfort and an unbalanced nervous system. Through natural calming remedies, proper nutrition, and environmental enrichment, Moo went from being a fearful, distant cat to a loving, social companion.
What Moo’s Journey Proved About Holistic Cat Care
Even Chronic Conditions Can Be Managed Naturally – Many diseases, including kidney disease, arthritis, and digestive disorders, don’t have to mean a life of suffering or endless medication. A holistic approach can make a tremendous impact on longevity and quality of life.
Healing Happens from the Inside Out – Traditional medicine often treats symptoms, not the root cause. Addressing inflammation, gut health, and nutrition allows the body to repair itself naturally.
Your Cat’s Diet Affects Their Behavior & Mood – Processed foods, poor gut health, and chronic inflammation can lead to behavioral problems, anxiety, and aggression. Moo’s transformation proved that feeding a cat what they are biologically designed to eat improves their mental well-being as much as their physical health.
Cats Deserve Second Chances – So many cats are labeled as unadoptable due to health or behavioral problems. Moo’s transformation proves that, with the right care, patience, and nutrition, every cat can thrive.
Today, Moo is eight years old, thriving, and completely off all medication. He enjoys affection, plays daily, and continues to inspire other cat parents to rethink what’s possible when they take a holistic, nutrition-first approach to feline care.
Augustus
The Greeter in the Store
Meet Augustus, the beloved greeter cat at Cats Kingdom in Goffstown, NH! With his regal presence and friendly demeanor, Augustus welcomes every guest with a gentle purr and a curious gaze. Whether he’s lounging by the front counter or rubbing against your leg for attention, he makes every visit a little more special. Stop by and say hello—Augustus is always ready to make a new friend!
Why Holistic Care & Nutrition Should Be Every Cat Parent’s Priority
Caring for cats holistically isn’t just an “alternative” approach—it should be the foundation of their health.
The Problem with Commercial Cat Food & Traditional Care
Most pet food is highly processed and filled with carbohydrates, artificial additives, and unnecessary fillers that cats aren’t biologically designed to digest.
Prescription diets focus on managing symptoms, not healing the underlying issues.
Overuse of medications like steroids and antibiotics can weaken the immune system and contribute to chronic inflammation.
What Holistic Cat Care Really Means
Feeding a Species-Appropriate Diet – Prioritizing high-protein, moisture-rich food that supports organ function, gut health, and overall vitality.
Preventing Disease Instead of Just Treating It – Using natural remedies, immune support, and hydration therapy before chronic conditions develop.
Supporting the Body’s Natural Healing Abilities – Instead of masking symptoms, holistic care nourishes the body so it can heal itself.
Pierre & Moo’s Legacy Lives On at
Cats Kingdom
Pierre and Moo’s journeys shaped the foundation of Cats Kingdom. Their experiences taught us that proper nutrition and holistic care aren’t just “alternatives”—they’re essential to giving cats the long, healthy lives they deserve. At Cats Kingdom, we don’t just sell products—we help cat parents make informed, life-changing decisions about their cat’s health.
How We Help Cat Parents Like You:
Offering only the best species-appropriate foods & holistic remedies
Providing expert guidance through education & personalized consultations
Building a community of cat parents dedicated to better feline health
Pierre and Moo’s stories continue to inspire cat parents worldwide to rethink what’s possible when we feed cats what they were meant to eat and support them holistically.
A Store That Puts Health First
Unlike big-box pet stores, we don’t just sell products—we carefully curate only the best feline nutrition and wellness solutions. Every item on our shelves is something we would feed our own cats.
High-Quality, Species-Appropriate Diets (Raw, freeze-dried, and limited-ingredient wet food.)
Holistic Remedies & Natural Supplements (For kidney health, immune support, digestion, and more.)
A Community of Like-Minded Cat Lovers (Because your cat’s health matters to us, too.)
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